What is Menu Pricing? Simple, Easy Up-Front Below Market Pricing
Menu Pricing at Jordan Ford means you get the lowest price upfront in minutes, not hours. You can see on our website that every new and used vehicle has a simply listed “Menu Price” along with any addition rebates available. We got the idea from restaurant menus! When you go to a restaurant, you get handed the menu instantly and can see the prices clear and simply.
You will also get the Menu Price when you visit our store in person. Menu Pricing means no haggling is necessary. When our customers hear that they will get the lowest price up-front with no haggling, they are relieved and say it provides a more comfortable car buying experience.
What Are the Advantages of Menu Pricing?
- Transparency: One, low Menu Price fosters transparency. Our customers will know exactly what the vehicle price is, which can build trust and eliminate any suspicion of price discrimination or unfairness.
- Efficiency: Price haggling can be time-consuming for both our customers and sales team. Eliminating haggling can streamline the buying process and save time for all parties.
- Reduced Stress: Negotiating prices can be stressful for customers, especially if they are not comfortable with haggling. Menu Pricing creates a more relaxed and pleasant shopping experience.
- Customer Satisfaction: Knowing that they are getting a fair and consistent price, our customers will feel more satisfied with their purchases, leading to greater loyalty and referring friends and family.
- Focus on Other Important Aspects: Without the need to haggle over prices, our team and customers can focus on discussing the vehicle features, benefits, and other services available.
Jordan Ford created Menu Pricing in the 1980s and we’re proud to say we were the first dealership in San Antonio to implement this way of doing business!